A national association of innovative & entrepreneurial
behavioral healthcare organizations
focused on the development of C-suite executives.

Agenda for 2017 Clearwater Beach, FL

Winter Conference Sponsors & Exhibitors

A-Train Marketing - Member CEO Headshot Sponsor & Exhibitor - www.atrainmarketing.com
Afia -
Aftrenoon Break Sponsor - www.afiahealth.com
- Exhibitor - www.altruis.com
BBC Technology Solutions - Exhibitor -  www.bbctechnologysolutions.com
CapGrow Partners
- Exhibitor - www.capgrowpartners.com
CARF International - General Sponsor & Exhibitor - www.carf.org
CMT - A Relias Learning Company - Book Sponsor - www.cmthealthcare.com
Credible Wireless - Exhibitor - www.credibleinc.com
DATIS - Exhibitor - www.datis.com
Dominion Diagnostics - Exhibitor - www.dominiondiagnostics.com
ECHO Group
- WiFi & Charging Station Sponsor - www.echoman.com
Genoa - a QoL healthcare company - Reception/Dinner Sponsor & Exhibitor - www.genoa-qol.com
iCentrix - Exhibitor - www.icentrix.com
Iris Telehealth - Exhibitor - www.iristelehealth.com
Janssen Pharmacuticals - General Sponsor & Exhibitor - www.janssenpharmaceuticalsinc.com
The Joint Commission - Exhibitor - www.jointcommission.org
Kronos - Exhibitor - www.kronos.com
Martyn Family Foundation - Education Sponsor - www.martynfoundation.org
MHRRG/Negley Associates - Reception Sponsor & Exhibitor - www.mhrrg.com
Netsmart Technologies - App Sponsor & Exhibitor - www.ntst.com
NorthRock Pharmacy - Exhibitor - www.northrockpharmacy.com
Paragon Billing - Exhibitor - www.mentalhealthbilling.com
- Exhibitor - http://pharmblue.com
Qualifacts Systems, Inc.
- Morning Break Sponsor & Exhibitor - www.qualifacts.com

Relias Learning - Exhibitor - www.reliaslearning.com
Streamline Healthcare Solutions - Orientation Luncheon Sponsor & Exhibitor - www.streamlinehealthcare.com
TenEleven Group - Exhibitor - www.10e11.com
Valant - Reception Sponsor & Exhibitor - www.valant.com
Welligent -
Exhibitor - www.welligent.com

Tuesday, February 21

1 - 5 pm

 Innovation Incubator

Improving Visibility in the Integrated Care Marketplace

Panelists: OPEN MINDS CEO Monica Oss; LifeWorks Northwest President & CEO Mary Monnat; Prospect CharterCare VP of Integrated Behavioral Health Rebecca Plonsky, LICSW

An update on the future of CMHCs and their role within ACOs followed by a discussion of strategies for success and improved visibility in the integrated care marketplace.

5:00 - 6:30 pm

 Welcome Reception
 Sponsored by Valant

Wednesday, February 22

7:30 am

 Registration & Continental Breakfast

8:30 - 10:15 am  Welcome & Annual Meeting

10:15 - 10:30 am

 Morning Break

10:30 - Noon
 General Session

Relationship Economics - The Art & Science of Relationships

Presenter: Senior Leadership Advisor, International Speaker & Best-selling Author David Nour

Your personal and professional success depends on the diversity and quality of your relationships with others. In this session, you'll learn how to invest in people, exchange relationship currency, accumulate reputation capital, and build your professional net worth; and, you'll leave with unique insights on the intentional, strategic, and quantifiable value of business relationships with the mhca membership.
Noon - 1:30 pm

 Lunch On Your Own
 Orientation Luncheon
(invitation only)


 1:30 - 3 pm

 Breakout Sessions

Your Relationship Currency® Roadmap

Presenter: Senior Leadership Advisor, International Speaker & Best-selling Author David Nour

This practical, pragmatic session will help you apply David’s unique ideas and proven processes, from the Relationship Value Pyramid to his Relationship Expertise matrix, toward helping you achieve the business results you’re after in 2017 and beyond.

Establishing a Path for Client Success & Empowerment

Presenters: Suncoast Center CEO, Barbara Daire, LCSW; Clinical Director, Lynda Wagner, LMHC,CAP; Program Managers Julio Burgos, MHS and Jennifer Poole, LMHC

Healthy Transitions improves access for young people at the onset of a mental health condition. The Pinellas County Empowerment Team provides an integrated approach to help stabilize individuals who are frequently hospitalized or incarcerated due to mental health issues. For both populations, engagement is key. Each program will present engagement strategies and program structures that provide successful outcomes for the participants.

 3 pm

 Afternoon Break

 3:15 - 4:45 pm

 Breakout Sessions

Building Your Brand in the Digital Age

Presenter: A-Train Marketing President Gretchen Gaede

Learn about the latest tools and techniques for marketing in the face of a rapidly changing, yet connected world. This session will include specific advice on: demystifying SEO and digital advertising; how to use social media safely and effectively; and how to measure effectiveness to maximize value and create buzz on a budget.    


Facilitated by mhca President & CEO Dale Shreve

Join us for a relaxed, informal discussion session about how anticipated changes under the new administration in Washington DC might affect your organization – and what you are doing to prepare. Leave your politics at the door and let’s talk business. 

5 - 8 pm

 Reception & Banquet
 Hosted by: Genoa - a QoL Healthcare Company

Thursday, February 23

 7:30 am - 8:30 am

 Registration & Continental Breakfast

  Peer Group Coffee Chat

 8:30 - 10:15 am

 General Session

Organizational Ethics in Mental Health Services: Marketing, Fundraising & Social Media


Presenter: Bioethicist Michael Gillette, PhD

Michael killed it in San Diego, delivering the highest-rated session of mhca’s 2015 Summer Conference. We’re bringing him back to lead a new, thought-provoking and highly-interactive discussion of business ethics related to organizational structures and relationships between colleagues, marketing and fundraising, and the organizational and individual staff member use of social media. Don’t miss this opportunity to participate in a truly stimulating and memorable discussion!

 10:15 am

 Morning Break

 10:30 am - Noon

 General Session (continues)

 Noon - 1:30 pm

 Lunch on Your Own

 1:30 - 3 pm

 Breakout Sessions

Finding the Right Fundraising & Donor Management Solution

Panelists: Coleman Professional Services CEO Nelson Burns; Bloomerang CEO & Founder Jay Love; Salsa Director of Client Adoption Andrew Shoaff; Blackbaud Principal Consultant Danielle Johnson Vermenton

Finding and selecting a software solution that best fits your needs can help you achieve your fundraising goals and improve donor retention over time. If you've had doubts about your current system for a while, but have been reluctant to change because of the time, effort and cost associated with finding and implementing better alternatives, this session is for you. Don’t keep missing out on valuable fundraising opportunities; learn from a panel of leading fundraising and donor management software executives and find a solution that will really work for you!

Succession Planning

A panel presentation from AMHC CEO Greg Disy, Advocates CEO Diane Gould and ProEventa CEO Jim Gaynor; facilitated by Stuart Meyers, The Meyers Group

Review best practices for succession planning and ensure your organization is prepared for a smooth transition when key positions turn over. 

 3 pm

 Afternoon Break

 3:15 - 4:45 pm

 mhca Board of Directors Meeting
 Chair: Dale Klatzker, PhD

 5:00 - 6:30 pm

 Sponsored by: MHRRG/Negley

Friday, February 24
 9 am - 2 pm  MHRRG Annual Shareholders Meeting & Board of Directors Meeting
 Chair:  Margarita Labarta, PhD

About Us

mhca is a results-oriented organization that operates in a fast, flexible, and focused mode. We take pride in the purposeful and productive involvement and participation of our members. Because mhca is composed of members who share common visions and priorities, we are able to quickly determine our objectives, commit the necessary resources, and accomplish our goals.

Contact Us

1876 Eider Court, Suite A
Tallahassee, FL  32308
TEL:  (850) 942-4900
FAX:  (850) 942-0560