A national association of innovative & entrepreneurial
behavioral healthcare organizations
focused on the development of C-suite executives.

Agenda for 2021 Clearwater Beach, FL

Preliminary Program – Subject to Change – Check Back for Additional Information and Updates
2021 Winter Conference & Annual Meeting
Sponsors & Exhibitors
  confreg download button plai
Afia Meet, Eat & Engage Luncheon Sponsor  www.afiahealth.com
CARF International
WiFi Sponsor  www.carf.org
DATIS Exhibitor www.datis.com
Genoa Healthcare Compassionomics General Session & Book Sponsor www.genoahealthcare.com
Genoa Telepsychiatry Exhibitor www.genoatelepsychiatry.com
Genomind Exhibitor www.genomind.com
iCentrix Analytics Exhibitor www.icentrixanalytics.com
Iris Telehealth Exhibitor www.iristelehealth.com
Jeri Davis International Take Note! Sponsor www.jeridavis.com
Martyn Family Foundation Education Sponsor www.martynfoundation.org
MHRRG/Negley Associates Leadership Incubator / Welcome Reception Sponsor & Exhibitor www.mhrrg.com | www.jjnegley.com
Netsmart Exhibitor www.ntst.com
Owl Insights   Exhibitor   www.owlinsights.com
Qualifacts + Credible
Conference App & Charging Stations Sponsor www.qualifacts.com | www.credible.com
Secure Telehealth Exhibitor www.securetelehealth.com
Streamline Healthcare Solutions Wednesday Morning Breakfast Sponsor www.streamlinehealthcare.com

VirtualSession red 150x150  IMPORTANT NOTICE:    Hybrid / Virtual Conference  
Due to COVID-19 and the probability that many Members won't be able to join us at the Conference venue, some sessions will be available virtually via livestream.
These sessions are denoted by the green icon at the right  >>>>>>>>
Connection information will be made available to registrants at a later date.
When registering for the Conference, please mark either "Attending In-Person" or "Attending Virtually".
Tuesday, February 23

1:30 - 4:30 pm EST (UTC-5)

 Leadership Incubator
 Sponsored by:  MHRRG & Negley Associates

VirtualSession red 150x150 Leadership Is Not For Cowards!

Facilitated by: Mike Staver

You, like most people, hear a lot of conflicting information about leadership. You get to see examples of it (or the lack of it) every day. Mike takes complex leadership content and makes it immediately useful, digestible and entertaining. His message is grounded in the belief that leadership is about influence regardless of position, title or power. Companies like Federal Express, Miracle Ear, Mayo Clinic, Allstate and many more have repeatedly invited him to contribute to the development of their leaders. Mike has a bachelor’s degree in Business Administration, a master’s in Counseling Psychology, and is a Certified Speaking Professional. He has conducted industry-specific research on the traits that make leaders thrive and has authored Leadership Isn’t for Cowards. Join us – if you dare – for this one-of-a-kind session for aspiring, new and seasoned leaders.

5:00 - 6:30 pm EST (UTC-5)

 Welcome Reception
 Sponsored by:  MHRRG & Negley Associates

All attendees and their travel companions are invited to join us for drinks and hors d’oeuvres.

Wednesday, February 24

7:30 - 8:30 am EST (UTC-5)

 Registration & Continental Breakfast
Sponsored by:  Streamline Healthcare Solutions

8:30 - 9:30 am EST (UTC-5)
Welcome & Annual Meeting

VirtualSession red 150x150

Curious about your association’s accomplishments and plans for the future? Join us as we review the past year, lay out our goals for 2021 and announce our new board members.

 9:30 - 10:00 am EST (UTC-5) 

 Morning Break

10:00 am - Noon EST (UTC-5)

 General Session
Sponsored by: Martyn Family Foundation

VirtualSession red 150x150 Planning for the Next Normal

Presented by: Founder & CEO of OpenMinds Monica Oss

As we look ahead to the gradual end of the current crisis period - the public health crisis, the economic crisis, and the political crisis - there are three key strategic questions facing executive teams of behavioral health provider organizations.  First, what will be the lasting impact of these crises on the health and human service landscape? Second, how does my organization's strategy - and our service lines - need to evolve to maintain competitive advantage and sustainability? And finally, how does our executive team transform our organization to make that strategy a reality and thrive in this new environment?

Join Monica for our opening keynote to discuss these key strategic issues. Get an update on the shifts in the behavioral health market landscape - and the changes to the financing and delivery of behavioral health that are likely to endure. In addition, we will discuss best practices in leading transformational strategy; how behavioral health organizations are improving value through best practice management models; and models for accelerating innovation for new service line development.

 Noon - 1:30 pm EST (UTC-5)

 Grab Lunch with a Few of Your mhca Peers

 Noon - 1:30 pm EST (UTC-5)

 Meet, Eat & Engage Luncheon for New & Prospective mhca Member CEOs (invitation only)
 Sponsored by:  Afia Health

 1:30 - 3:00 pm EST (UTC-5)

 Breakout Sessions

Innovation In Psychiatry

Presented by: Centerstone of Tennessee Chief Medical Officer Karen H. Rhea, MD, and Genomind’s Russell Amato, PhD

Hear about new strategies for providing actionable data to your clinical staff which can lead to better patient outcomes: the Sage-SR diagnostic screening tool created by Dr. Benjamin Brodey;  pharmacogenomic testing , which is particularly useful in complex patients on multiple medications and in cases that appear treatment-resistant; and, therapeutic drug monitoring, which identifies the medications and other substances the patient is actually taking based on analysis to identify issues of non-adherence, duplication of drug classes by multiple physicians, ingestion of substances of abuse, and the concurrent administration of meds unknown to the psychiatrist. Russell Amato will give an update on the Mental Health Map, which identifies how your genetic predispositions may interact with your environment, lifestyle and experiences. He will interpret the results of this assay for one subject with suggestions of new actions to improve mental wellbeing and five Professional PGx tests  (pharmacogenomics) and five Mental Health Map tests will be given out by Genomind as door prizes.

What You Do Is Who You Are - How Organizational Processes Define Your Culture

Presented by: DATIS CEO Erik Marsh

Your company culture isn’t what you decide it is – it’s what your employees say it is. Yet, cultivating a collaborative environment and positive workplace culture requires an intentional and ongoing effort. Join DATIS for an overview of top engagement strategies for human services organizations as well as a deeper dive into how your operational processes and workflows impact the employee experience. In this interactive session, you’ll discover how to improve processes to better recruit, retain, engage, and develop employees - while at the same ensuring financial sustainability into the future.

 2:00 - 3:00 pm EST (UTC-5)

 Virtual Networking Breakouts

VirtualSession red 150x150For Virtual Participants

Virtual Participants are invited to join in the conversation via Zoom!  Attendees can engage other remote participants in three (3) different breakout sessions lasting 20 minutes each. During this time, attendees will be randomly placed in breakout rooms with about 10 persons per group for lively and informative discussions.

 3:00 - 3:30 pm EST (UTC-5)

  Afternoon Break
Sponsorship Available!

 3:30 - 5:00 pm EST (UTC-5)

 Breakout Sessions

How to Use Marketing to Pivot, Transform and Innovate

Presented by: Jeri Davis, MBA, CEO Jeri Davis Health Care Consultants & Recruiters (JDi) and Distinguished Panel:

  • Caitlyn Yerves, Director of Communications & Advocacy | CarePlus NJ
    Strategic Marketing Transformation at CarePlus NJ
  • Jean Scallon, MA FACHE | VP, Operations Texas Region – Signature Healthcare Services
    Pivoting to Online Marketing: Different Approaches for Different Communities (case examples)
    *Implemented nationwide and implemented in specific markets
  • Deb Flores, MPA | CEO – Zepf Center
    Managed Care Innovation: The Power of the Tour Path
  • Jaime Vinck, MP, LPC | CEO – CPF Recovery Ways
    Brand Leadership: Overcoming Stigma and Misperceptions with Managed Care

Healthcare marketing is the symphony of marketing strategies and tactics needed to build business, shape your brand, and win loyal stakeholders, payers, consumers, and customers. In this fast-paced and interactive session, you will hear peer case studies exemplifying effective marketing and revenue growth strategies that were implemented throughout the COVID pandemic. Ask questions, get involved, share your successes! We all will learn tips and techniques for rolling out new services and expanding capabilities. You also will get tools and tips for evaluating and improving marketing within your organization.

The Future of Care – What You Should be Thinking about Now

Presented by: Kevin Scalia, Netsmart EVP, Corporate Development 

Care delivery is evolving, especially throughout the past several months as providers were forced to pivot their in-person services amid a newly virtual world. In light of regulation changes, private equities investments into the space and different approaches to care, what should your healthcare organization keep in mind as they continue adapt and adjust to best serve their communities’ needs. Learn more about what industry leaders and executives are keeping top of mind in order to remain competitive, efficient and person-centered.

 5:00 - 6:30 pm EST (UTC-5)

  Sponsorship Available!

All attendees and their travel companions are invited to join us for a casual beach-front reception.

Thursday, February 25

 7:30 - 8:30 am EST (UTC-5)

 Registration & Continental Breakfast
Sponsorship Available!

 8:30 - 10:00 am EST (UTC-5)

 General Session
Sponsored by:  Genoa Healthcare

VirtualSession red 150x150 Compassionomics

Presented by: Stephen Trzeciak, MD MPH

Stephen Trzeciak is a physician scientist, Chief of Medicine at Cooper University Health Care, and Professor and Chair of Medicine at Cooper Medical School of Rowan University in Camden, New Jersey. Dr. Trzeciak is a practicing intensivist (specialist in intensive care medicine), and a National Institutes of Health-funded clinical researcher on a mission is to make health care more compassionate through science. Currently, Dr. Trzeciak’s research is focused on a new field called “compassionomics”- studying the scientific effects of compassion on patients, patient care, and those who care for patients. He is an author of the best-selling book: Compassionomics: The Revolutionary Scientific Evidence that Caring Makes a Difference, which has been featured in numerous media outlets such as CNN, NPR, and The Washington Post. For this work, he was awarded the 2019 Influencers of Healthcare Award by The Philadelphia Inquirer. Come learn about the new field of compassionomics from this passionate thought leader.

 10:00 - 10:30 am EST (UTC-5)

 Morning Break
Sponsorship Available!

 10:30 am - Noon EST (UTC-5)

 General Session
Sponsored by: Martyn Family Foundation

VirtualSession red 150x150 Attention Pays™: Drive Profitability, Productivity and Accountability

Presented by: Leadership Expert Neen James 

To get the results you want in your practice or organization, you need to get attention. But most people don’t know how to get it and keep it. People often see attention as a transaction, something to trade, but it’s much more than that. Neen has identified that people pay attention at three different levels; personal, professional, and global, and she’s designed a powerful methodology that makes it easy to leverage all three.

Neen’s Intentional Attention model helps individuals and organizations be more deliberate about the choices we make and the actions we take. Join us to discover what makes attention valuable and why paying attention in very specific ways drives profitability, productivity, and accountability.

You’ll learn:

  • The three types of attention, Personal, Professional and Global and how to master each
  • Strategies to design work and personal environments for optimal attention and focus especially given the increased demand due to virtual
  • How to turn technology and devices from frustrating distractions to powerful levers
  • A framework to get your team aligned, focused and executing faster than ever

 Noon - 1:30 pm EST (UTC-5)

 Grab Lunch with a Few of Your mhca Peers

 1:30 - 3 pm EST (UTC-5)

 Innovation Expo

VirtualSession red 150x150 Innovation Expo

Presented by: Jefferson Center for Mental Health President & CEO Kiara Kuenzler and Chief Innovation Officer and VP of Information Systems Brandon Ward, Seven Counties Services President & CEO Abby Drane, Compass Health President & CEO Tom Sebastian, Zepf Center CEO Deb Flores, and Burrell Behavioral Health President & CEO C.J. Davis

Join your mhca peers to learn about their innovative efforts to leverage partnerships with community organizations to deliver essential and novel virtual care during a pandemic and beyond; build a system of care in response to what’s best for children and their families; understand the nuances of raising capital and building support to develop transformational capital projects; employ strategic grant writing to build capacity, create opportunities for new services, and thrive in challenging times; and, pivot a pre-COVID rebranding effort to represent not only the identity of an organization, but a community-based philosophy on whole-person wellness, self-care, and encouraging tough conversations.

 3:00 - 3:30 pm EST (UTC-5)

 Afternoon Break
Sponsorship Available!

 3:30 - 5:00 pm EST (UTC-5) 
 Connect with Your Peers

Free Time

Time to connect with your mhca peers is the most valuable benefit of attending our conferences - take this time to gather with your friends old and new for some relaxation and conversation.

 5:00 - 6:30 pm EST (UTC-5)

 Closing Reception
 Sponsorship Available!    

All attendees and their travel companions are invited to join us for drinks and hors d’oeuvres.

About Us

mhca is a results-oriented organization that operates in a fast, flexible, and focused mode. We take pride in the purposeful and productive involvement and participation of our members. Because mhca is composed of members who share common visions and priorities, we are able to quickly determine our objectives, commit the necessary resources, and accomplish our goals.

Contact Us

1876 Eider Court, Suite A
Tallahassee, FL  32308
TEL:  (850) 942-4900
FAX:  (850) 942-0560